target audience: TECH BUYER Publication date: Jun 2024 - Document type: IDC MarketScape - Doc Document number: # US50626423
IDC MarketScape: Worldwide Enterprise Headless Digital Commerce Platforms 2024 Vendor Assessment
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Abstract
This IDC study provides an assessment of the principal digital commerce platforms capable of headless deployments with suitability for enterprises with an annual GMV of $500+ million. This document also discusses what criteria are most important for these companies to consider when selecting a digital commerce platform system.
"As Bob Dylan famously said, 'The times, they are a-changin.' The same is true in digital commerce. With channel proliferation and ever-increasing tension between customer demands and pressure on margins, the strategic significance of separating truth from fiction in headless commerce has never been more intense," says Heather Hershey, research director of Worldwide Digital Commerce at IDC. "Enterprises must rigorously evaluate potential platforms not only for their current capabilities but also for the foundation they potentially provide to drive and support future growth and innovation. Buyers must also be careful to avoid purchasing solutions that are a bad fit, whether that's a matter of technology, ecosystem, or economics."