target audience: TECH BUYER Publication date: Jun 2024 - Document type: IDC MarketScape - Doc Document number: # US50626523
IDC MarketScape: Worldwide Headless Digital Commerce Applications for Midmarket Growth 2024 Vendor Assessment
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Abstract
This IDC study offers a focused evaluation of headless digital commerce applications tailored for midmarket growth, specifically targeting businesses with annual revenue from $100 million upward, without an upper limit. It underscores the strategic necessity of selecting systems with composable, modular architectures that not only facilitate continuous adaptation but also incorporate robust product information management (PIM) and advanced syndication capabilities. It further discusses the advantages of multi-head strategies, enabling lean teams to efficiently manage diverse front ends from a unified back end. This document serves as an essential guide for midmarket organizations seeking to leverage headless commerce solutions to drive innovation and maintain competitive advantage in dynamic market conditions.
"Maximize your opportunities and minimize anything that can limit your potential for sustainable growth. This means making peace with the concept that traditional ecommerce platforms may be too rigid for today's dynamic digital marketplace," says Heather Hershey, research director of Worldwide Digital Commerce at IDC. "API-first headless commerce opens the door to a flexible ecosystem strategy that supports quick adaptation and integration, amplifying speed to market and supercharging operational agility."