target audience: TECH BUYER Publication date: Jun 2024 - Document type: IDC Perspective - Doc Document number: # US50751024
Top 10 GenAI Use Cases for Experiential Retail Operations Available Now
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Abstract
This IDC Perspective highlights the transformative impact of generative AI (GenAI) in retail operations, focusing on the top 10 use cases available now for use in stores. This document covers the benefits of GenAI in enhancing employee productivity, customer service, and operational efficiency while addressing the risks and complexities involved in implementation. Retailers are encouraged to strategically invest in GenAI to navigate labor shortages and meet the evolving demands of customers and the omni-channel retail environment.
"Retailers are just beginning to scratch the surface of what GenAI can bring to the store experience for both employees and customers. Digitizing the store and investing in infrastructure and data architecture that will create agility and allow AI to access data across the enterprise is essential for retailers who don't want to be left behind," said Leslie Hand, group vice president, IDC Retail Insights.