target audience: TECH SUPPLIER  Publication date: Jun 2023 - Document type: Market Presentation - Doc  Document number: # US50753923

IDC Market Glance: Worldwide Retail Commerce Core Capabilities and Services, 2Q23

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  • Ornella Urso Loading
  • Filippo Battaini Loading

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Abstract


This IDC Market Glance provides an overview of technology providers across the main and core retail commerce capabilities and services: from single interfaces happening through payments and livestreaming, across ecommerce marketplaces and omni-channel commerce platforms, to customer experience and customer data platforms.

IDC predicts that by 2024, 40% of the top 500 retailers will use AI-enabled decision support to drive improvements in the new KPIs of omni-channel retail, including customer lifetime value, productivity, and profitability. As such, an intelligent core is essential for continuously gathering and processing real-time and streamed data from consumers, products, inventories, and partners, as well as customer activity. This is also reflected in the retail IT architecture. In fact, AI/ML analytics are the foundations of a retail commerce platform.



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