target audience: TECH BUYER Publication date: Feb 2024 - Document type: Tech Buyer Presentation - Doc Document number: # US50757424
Generative AI 2024: Buyer Sentiment and Adoption
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Abstract
This IDC Tech Buyer Presentation looks at buyer sentiment and adoption of generative AI. What is the state of AI and generative AI in 2024? IDC conducted a broad survey of organizations in the fourth quarter of 2023 to determine how and why organizations are making use of the latest AI technology including generative AI. This presentation is a comprehensive look at how organizations are making use of AI in the enterprise and how they are doing it. It includes insights on market disruption, business value, ROI, spend dynamics, budget ownership, pricing, foundation models, open source versus proprietary, train versus tune, data platforms, technology stack, cloud and professional services providers, and workloads deployment scenarios and inhibitors.