target audience: TECH SUPPLIER Publication date: Jun 2024 - Document type: Market Presentation - Doc Document number: # US50762224
Industry Market Trends: Americas Healthcare, 2024
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Abstract
This IDC Market Presentation aims to provide technology vendors with an overview of the key business trends shaping the healthcare industry in 2024. This Healthcare Market Trends 2024 Americas Report offers a foundation of industry knowledge to:
- Develop compelling narrative that resonates with healthcare provider (HCP) organizations.
- Align product and service offering to healthcare organizations' (HCOs') priorities.
- Show HCOs how relevant technology implementation contributes toward the achievement of their goals.
- Design short-, medium-, and long-term approaches to working with HCOs.
Technology vendor executives in marketing, sales, product/service development, and market intelligence can leverage the insight from this document as a starting point to organize their activities.
"Healthcare organizations in the Americas are navigating the shifting care models and priorities while trying to address labor shortages, rising costs of care, consumer demands, and growing cybersecurity needs. They will continue to prioritize cloud, data interoperability, and AI to overcome the impact of these challenges," says Lynne A. Dunbrack, group vice president, IDC Health Insights, Public Sector.