target audience: TECH SUPPLIER Publication date: Sep 2024 - Document type: Market Presentation - Doc Document number: # US50766824
Industry Go-to-Market Handbook: Worldwide Manufacturing, 2024
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- 60 slides
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Abstract
This Industry Go-to-Market Handbook is designed to support technology vendors in building their marketing narrative for the manufacturing industry. It can be used to tailor messaging to industry-specific business priorities, build pertinent stories, and develop relevant sales campaigns for prospects and customers.
"Technology vendors must prioritize understanding the business objectives and priorities of manufacturers. Each value chain presents unique challenges that lead to distinct use cases. By gaining these insights, technology vendors can develop targeted market strategies, transforming insights into substantial business opportunities," says Dr. Wai Yee Lee, senior research manager, IDC Manufacturing Insights.