target audience: TECH SUPPLIER Publication date: Sep 2023 - Document type: Market Perspective - Doc Document number: # US51236523
Wide Format Aqueous: The Action Is in Supplies
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Abstract
This IDC Market Perspective highlights an important segment of the U.S. wide format printing market. With regard to the market as a whole, including hardware, ink, media, and service contract sales, it is clear that the most important part of the market is supplies. Wide format aqueous inkjet equipment suppliers are doing well to continue to innovate in this market as even incremental improvements can have compelling value for end users.
"It is important to understand the dynamics within this segment because the wide format aqueous inkjet market makes up a major part of the total wide format business and funds the development of other technologies by the market leaders," said Tim Greene, research director, Wide Format and Industrial Printing at IDC.