target audience: TECH SUPPLIER Publication date: Jun 2024 - Document type: Market Perspective - Doc Document number: # US51660824
Consumers as Corporate IT Buyers and Technology Decision-Makers: Appreciate the Millennials, Prepare for Gen Z
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Abstract
This IDC Market Perspective looks at characteristics of millennial consumers in light of increased millennial presence among corporate IT buyers and technology decision-makers.
"There are opportunities for vendors as millennials continue to replace members of Gen X as corporate IT buyers and technology decision-makers," said Greg Ireland, research director, Future Consumer Agenda at IDC. "Millennials are the sweet spot of the consumer technology market as they are highly engaged as users and buyers of devices and services and highly likely to be satisfied with and find value in new technology experiences."