target audience: TECH SUPPLIER Publication date: Jul 2024 - Document type: IDC Survey - Doc Document number: # US51898124
Digital-Native Business Survey, 2024: Part 1 — Target Markets, Business Priorities, Challenges, and Leadership Driving Digital Innovation
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Abstract
This IDC Survey document is based on 1,271 responses from digital-native businesses (DNBs), start-ups, and scale-ups to IDC's 2024 Digital-Native Business Survey. It explores which technologies power DNB offerings and the target markets for business-to-business (B2B) and business-to-consumer (B2C) organizations. We also examine how DNBs are faring in revenue growth and their chief concerns in spending technology budgets, the biggest external influences impacting the tech investment of DNBs, top KPIs measured, and the roles in charge of their digital strategies. This IDC Survey document also offers up recommendations for technology suppliers that are targeting the digital-native business, start-ups, and scale-up market.