target audience: TECH SUPPLIER Publication date: Jun 2024 - Document type: IDC Survey - Doc Document number: # US52167524
Generative AI Findings from Enterprise Intelligence Services Survey, 2024
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Abstract
This IDC Survey examines the adoption intentions and sentiment of buyers of enterprise intelligence services, with a specific focus on generative AI (GenAI). It includes data taken from respondents' answers to questions about a range of issues, including the following:
- Where is your organization in evaluating or using GenAI capabilities?
- Which of the following best describes the impact your organization's GenAI investment plans will have on your enterprise intelligence initiatives in the next 18 months?
- Which of the following is most influential in your organization's evaluation of external services providers to assist with your GenAI initiatives? And which is the second-most influential?
The worldwide sample size of 609 respondents included participants from the United States, Canada, the United Kingdom, France, Germany, China, Australia, and Japan, from a variety of industries and organization sizes ranging from 500 to 10,000+ employees.
The survey includes analysis by stage of GenAI evaluation and usage, major industry group (including retail and wholesale, finance, manufacturing, telco and media, and professional services industries), macroregion (Americas, Asia/Pacific, and EMEA), job role (IT, line of business, and data, analytics, or AI role), and employee size (500–999 employees, 1,000–9,999 employees, and 10,000+ employees).