target audience: TECH SUPPLIER Publication date: Jun 2024 - Document type: Market Presentation - Doc Document number: # US52334524
Characteristics and Strategies of Digital Businesses Deploying GenAI, 2024
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Abstract
This IDC Market presentation examines data from IDC's Digital Business Scorecard assessment, focusing on companies that have adopted GenAI. GenAI has been a disruptive force in the enterprise technology market since ChatGPT was launched, and many companies have been exploring how they can utilize the technology to support digital business. Some have jumped at the chance and are already utilizing GenAI within their organizations in a meaningful way. We look at the profiles of those companies — which industries are seeing higher adoption, how company size might impact adoption, and how successful those adopters are as digital businesses.
We'll also look at the broader digital business strategies associated with digital business — how do early adopters approach technology investments, how do they view their data, and how centralized is their innovation? We provide one case study of an early GenAI adopter while offering takeaways and recommendations for technology vendors supporting digital business.