target audience: TECH BUYER Publication date: Jun 2024 - Document type: Tech Buyer Survey Spotlight - Doc Document number: # US52376824
How Is Concern About Data Privacy Impacting External Data Purchasing?
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Abstract
This IDC Tech Buyer Survey Spotlight provides analysis of the results from more than 500 North American representatives of enterprises that source external data. Conducted in June 2024, IDC's External Data Sourcing and Collaboration Survey covered a wide range of issues about sourcing external data and policies, practices, and solutions for collaboration.
Data privacy and protection remain critical for enterprises, influencing shifts in external data sourcing strategies, despite unchanged data volume needs. IDC highlights a trend toward scrutinizing data vendors more closely and fostering data collaborations with trusted partners. This shift has significant implications for data vendors and technology buyers alike.