target audience: TECH SUPPLIER Publication date: Aug 2024 - Document type: IDC Survey Spotlight - Doc Document number: # US52500924
Apple Vision Pro: How Interested Are U.S. Enterprises in Adopting It?
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Abstract
This IDC Survey Spotlight assesses the responses to two questions regarding Apple Vision Pro (AVP) that were included in IDC's AR VR Commercial Survey, which was fielded in June in the United States. The respondent base (n = 402) consisted of IT managers or employees that were "personally responsible for the acquisition and deployment of smartphones, augmented reality (AR), virtual reality (VR), and other technologies" or line-of-business managers who had "researched, piloted, or deployed" AR tech at their company.
The results showed that large enterprises were disproportionately interested in using AVP and that certain vertical industries were far more interested in AVP than others. The results also indicated that AVP had only modestly changed respondent's minds about the use of VR and AR in their enterprise.