target audience: TECH SUPPLIER Publication date: Aug 2024 - Document type: Market Presentation - Doc Document number: # US52502624
Gaming Spotlight: 1H24 Review
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- 32 slides
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Abstract
This IDC Market Presentation is a joint effort between IDC, Sensor Tower, and Mistplay. The deck has five sections: gaming trends we believe are important in 2024 and a listing of the most lucrative mobile and Steam games from earlier this year; a teardown of four mobile games that especially outperformed in 1H24; an overview of mobile in-game advertising trends and "native ads" in mobile, PC, and console games that support user-generated content (UGC); a view into mobile gamer ad engagement and churn factors; and a summary of key themes and takeaways.
"I'm thrilled to have kept the gaming joint report going through the transition from our long-standing partners at Data.ai to Sensor Tower. I think the content is stronger than ever. The addition of Mistplay this year has provided a new window into some important aspects of how gamers feel about in-game ads and what causes them to churn." — Lewis, Ward, IDC's research director of XR, Gaming, and Interactive 3D Software