target audience: TECH SUPPLIER Publication date: Sep 2024 - Document type: IDC Survey - Doc Document number: # US52554624
Digital Asset Management Survey, 2024
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Abstract
This IDC Survey presents key use cases, buying criteria, and key capabilities for digital asset management software from IDC's April 2024 Digital Asset Management Survey. The content delves into the decision-making process regarding spending on digital asset management software.
"Nearly one-third of organizations prioritize AI/GenAI for enhancements in Digital Asset Management (DAM) software, focusing on predictive capabilities for automation and efficiency," stated Marci Maddox, research vice president, digital experience strategies at IDC. "Despite a moderate spend on DAM, expansion is hindered by budget constraints, integration issues, and security concerns. There continues to be a need for adaptable, user-friendly DAM systems across departments, emphasizing the importance of security, AI integration, and user-friendly interfaces to address the wide range of personas interacting with digital assets."