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Publication date: 25 Jul 2024

IDC: Chinese Smartphone Market Accelerates to 8.9% Growth in 2Q24, Led by Chinese OEMs

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Chinese OEMs Dominate Top Five Rankings, with vivo Leading the Charge.

BEIJING and NEEDHAM, Mass., July 26, 2024 – According to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, China’s smartphone shipments grew 8.9% year over year (YoY) to 71.6 million units in 2Q24. The third consecutive quarter of growth led to 140.8 million units of shipments in the first half of 2024 and a 7.7% YoY growth. The recovery was supported by the pent-up replacement needs and a low comparison base year.

The Chinese OEMs, particularly vivo, Huawei, and Xiaomi, with large double-digit growth, were the biggest contributors to the increased momentum in the second quarter. This led to pushing Apple out of the Top 5 into 6th position and allowed the local players once again to dominate the Top 5 position after a hiatus of nearly four years. Although the price promotions helped improve the iPhone’s demand in 2Q24, Apple still saw a 3.1% YoY decline, whereas the overall Android market grew 11.1%.

"vivo climbed to the top spot in 2Q24, achieving a significant ascent from the fifth place in the last quarter, mainly driven by the new products that were well-received from low- to mid-range segment," said Arthur Guo, senior research analyst in Client System Research for IDC China. "However, in the first half of the year, Huawei was the leader in the market despite the US trade restrictions, further closing the gap with Apple in the >US$600 segment."

"The premiumization trend is also happening in China as consumers tend to use their devices for longer time. That drove the >US$600 shipments share to nearly 26% in 2Q24 from around 23% in the same period last year," said Jacob Zhu, Research Analyst for Client Devices at IDC Asia/Pacific. "Although some consumers became more budget conscious and leaned towards buying cheaper smartphones amid the softer-than-expected economic recovery, creating an emerging opportunity in the used phone market that is not to be ignored."

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IDC Tracker products provide accurate and timely market size, vendor share, and forecasts for hundreds of technology markets from more than 100 countries around the globe. Using proprietary tools and research processes, IDC's Trackers are updated on a semiannual, quarterly, and monthly basis. Tracker results are delivered to clients in user-friendly Excel deliverables and on-line query tools.

For more information about IDC's Worldwide Quarterly Mobile Phone Tracker, please contact Jackie Kliem at 508-988-7984 and jkliem@idc.com.

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About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology, IT benchmarking and sourcing, and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly owned subsidiary of International Data Group (IDG), the world's leading tech media, data, and marketing services company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDCAP and LinkedIn. Subscribe to the IDC Blog for industry news and insights.



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