Personal Computing Sales Through Distribution Return to Growth, Driven by AI PCs, According to the IDC North America Distribution Tracker, Powered by GTDC

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For more information, contact:

• Ruth Flynn  Email: rflynn@idc.com  Phone number: 508-988-6992
• Michael Shirer  Email: press@idc.com  Phone number: 508-935-4200

NEEDHAM, Mass., July 24, 2024 – Distributor revenue remained flat year over year at $19.5 billion in the second quarter of 2024 (2Q24), according to the International Data Corporation (IDC) North America Distribution Tracker (NADT). As expected, Network Infrastructure sales saw a double-digit decline from record highs in 2023 after clearing backlogs from previous years. Fortunately, this was offset by close to 10% year-over-year growth in both Personal Computing and Software sales.

"Market transitions to AI centric processes will place less emphasis on network infrastructure build out and more on developing endpoint, software, and storage cornerstones with associated growth also expected in support frameworks and services," said Ruth Flynn, research vice president, Data & Analytics at IDC.

The Personal Computing product group moved back into the number one spot for sales at $3.9 billion in 2Q24 with healthy year-over-year growth of 9.9%. AI PCs generated 17.8% of second quarter PC revenues and grew 33% compared to 1Q24. Apple and Microsoft have experienced successful adoption of AI PCs with their revenue mixes at 75% and 32% respectively. But Lenovo and HP still held the first and second spots for total PC sales even with lower AI PC product mixes for the quarter. AI PCs featuring Neural Processing Unit (NPU) technologies are expected to continue ramping up over the coming quarters.

In the Software product group, most of the largest categories experienced growth with Software-Defined Storage Controller Software growing 31% year over year, driven by AI support and hyperconverged infrastructure products. Market leader Nutanix saw 45% year-over-year growth in this category, followed by NetApp with 24%. Network Security Software saw 30% year-over-year growth and 54% of that growth was driven by Palo Alto Networks products in cloud access point protection. Growth in these and other markets drove the software segment to $3.9 billion in sales and a 9.6% year-over-year gain.

As expected, increased demand for processing-centric workloads to accommodate AI platforms also stimulated growth in Server and Storage products. Enterprise Infrastructure growth of 3.7% year over year was driven by SSDs, Servers, and Storage Systems leveraging both flash and HDD solutions. This dynamic should continue as infrastructure continues to transition to AI heavy workloads.

IDC's North America Weekly Distribution Tracker and North America Monthly Distribution Tracker are built on the exclusive partnership between IDC and the Global Technology Distribution Council (GTDC) and provides the industry's most comprehensive view of technology distribution data and market trends in the U.S. and Canada. The data in these Trackers is actual sales data collected weekly from sales receipts across the largest distributors in North America for more than 1,000 brands over several years. This data is mapped to IDC's taxonomy with over 200 categories organized into 13 distinct product groups with detailed product attributes across categories.

For more information about the North America Weekly and Monthly Distribution Trackers, powered by GTDC, please contact Ruth Flynn at rflynn@idc.com.

About IDC Trackers

IDC Tracker products provide accurate and timely market size and segmentation, vendor share, and forecasts for hundreds of technology markets from more than 100 countries around the globe. Using proprietary tools and research processes, IDC's Trackers are updated on a semiannual, quarterly, monthly, and weekly basis. Tracker results are delivered to clients in user-friendly Excel deliverables and on-line query tools.

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About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology, IT benchmarking and sourcing, and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly owned subsidiary of International Data Group (IDG), the world's leading tech media, data, and marketing services company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC and LinkedIn. Subscribe to the IDC Blog for industry news and insights.

About the GTDC

The Global Technology Distribution Council is the industry consortium representing the world's leading tech distributors. GTDC members drive an estimated $150 billion in annual worldwide sales of products, services, and solutions through diverse business channels. GTDC conferences support the development and expansion of strategic supply-chain partnerships that continually address the fast-changing marketplace needs of vendors, end customers, and distributors.

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