IDC Receives 5th Consecutive Analyst Firm of the Year Award from The Institute of Influencer & Analyst Relations (IIAR>) 

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• Escalate PR for IDC  Email: jennifer@escalatepr.com  Phone number: 508-872-8200

Heather Hershey and Cathy Huang Honored as IIAR> Analysts of the Year for 2024

NEEDHAM, Mass., December 3, 2024 – IDC, the premier global provider of market intelligence and advisory services, is proud to announce its recognition as Analyst Firm of the Year– 2024 by The Institute of Influencer & Analyst Relations (IIAR>). This marks the fifth consecutive year that IDC has received this distinguished honor. 

In this year’s win, IDC was cited for its deep domain expertise, comprehensive market knowledge, and ability to provide clear, actionable insights. Additionally, IDC analysts were recognized for their thorough research capabilities, strategic thinking, and credibility with a special nod to the team’s expertise in AI services, cybersecurity, digital commerce, and emerging technologies like generative AI. 

In addition to the organizational accolade, Heather Hershey, IDC’s Research Director, Worldwide Digital Commerce Strategy, was named IIAR> Analyst of the Year – Americas 2024, while Cathy Huang, IDC’s Research Director, was named IIAR> Analyst of the Year – APAC 2024.  

Further highlighting IDC’s excellence, Peter Marston, IDC’s Senior Research Director, was recognized as the runner-up for IIAR> Analyst of the Year – Americas 2024, and Lori Tartaglia, Senior Account Executive, was named the runner-up for IIAR> Analyst Client Partner of the Year 2024. Nancy Gohring, Senior Research Director, was named the runner up for IIAR> New Analyst of the Year 2024.

“This unprecedented fifth consecutive recognition as Analyst Firm of the Year by IIAR> reflects the dedication and expertise of our entire team,” said Crawford Del Prete, President of IDC. “Congratulations to our global analyst community as well as Heather, Cathy, Peter, and Lori for their well-deserved accolades, which underscore IDC’s unwavering commitment to delivering value to our clients and fostering innovation within the industry.” 

According to the IIAR>, the “winners of its annual awards follow an extensive survey of both sides of its community –industry analysts and analyst relations (AR) professionals” and “are the only independent honors dedicated to recognizing excellence within the technology industry’s AR and analyst professions.”  

For over five decades, IDC has been a trusted partner to technology leaders worldwide, providing actionable insights and guidance to navigate a rapidly evolving digital landscape. This latest recognition further solidifies IDC’s position as the premier source for market intelligence and advisory expertise. 

Award Methodology 

The IIAR> 2024 award winners were determined through two global surveys from analyst relations professionals from 11 different countries as well as industry analysts. According to IIAR>, analyst firms were evaluated on the following criteria: 

Quality of Analysts – the knowledge, quality, and accessibility of analysts based on technology areas; industry insights and geo coverage 

Coverage Depth -the firm’s coverage of industry segment 

Content Quality – the quality and readability of research coverage for technology areas; industry insights and geo coverage 

Website and/or App – the ease of information access using the analyst firm website and/or App. The ease of booking enquiry and briefing calls with the analysts using the website 

Value for Money – the value for money with respect to the level of insight provided 

Client Experience – experience taking into account the commercial aspect (sales helpfulness, flexibility, offerings transparency, etc) 

To learn more about The IIAR> 2024 Awards visit: https://analystrelations.org/2024/11/26/the-wait-is-over-announcing-the-iiar-award-winners-for-2024/. 

About The IIAR>  

The Institute of Influencer & Analyst Relations (IIAR>) is a not-for-profit organization established to raise awareness of analyst relations and the value of industry analysts, promote best practice amongst analyst relations professionals, enhance communication between analyst firms and vendors, and offer opportunities for AR practitioners to network with their industry peers. Learn more at https://analystrelations.org/. 

About IDC 

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology, IT benchmarking and sourcing, and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly owned subsidiary of International Data Group (IDG), the world's leading tech media, data, and marketing services company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC and LinkedIn. Subscribe to the IDC Blog for industry news and insights. 

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