TECH SUPPLIER　 2023/10 - Market Presentation - Doc # AP51229523

IDC Playbook Tech Sales Leaders:The State of Enterprise Resource Management Software, Investment Outlook, and Market Opportunities in the Manufacturing Industry in Asia/Pacific (Including Japan), 2023

By: Wai Yee Lee

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Abstract ：概要

This IDC Market Presentation, also a playbook for tech sales leaders, offers a concise overview of the current state of enterprise resource management (ERM) software adoption in the manufacturing industry in Asia/Pacific (including Japan) (APJ). The report covers crucial aspects, such as key business priorities and outcome expectations, from transitioning to ERM. Regional market forces and the impact on IT spending in the manufacturing industry are highlighted, and essential criteria considerations for selecting technology vendors and SPs are discussed.

IDC provides valuable insights into operational priorities, challenges, and expectations of various manufacturing personas and sub-industry verticals. Additionally, the study delves deep into market trends that influence budget allocation and current IT sourcing practices in manufacturing organizations.

IDC offers guidance to manufacturing tech buyers on optimizing the desired outcome from the investment in ERM solutions. It also provides indispensable advice to technology sales leaders on sales strategies for capitalizing on growth opportunities in the regional market by tailoring messages, product offerings, and solutions to cater to the diverse needs of different personas and subsegments in manufacturing organizations.

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