Connecting Tech Buyers and Sellers Through Innovative Formats

IDC and Foundry bring together IT decision-makers for must-attend technology events.

  • Quality Content

    Use IDC’s thought leadership research to position your brand for growth

  • Unique Platform

    Drive opportunities and accelerate conversations through data.

  • Maximize ROI

    Engage directly with key decision and target buyers.

  • Unparalleled Reach

    Count on IDC and Foundry’s trusted network to extend your footprint.

What Our Customers Are Saying

IDC has excelled in providing a deep understanding of the 5G and IoT markets, bringing together global, regional, and local perspectives. Their expert approach has been very comprehensive and educational, providing important insights and adding great value to our business strategy.

Senior Vice President, NBI Products & Solutions, du

Our partnership with IDC demonstrates our commitment to adding value for customers through data and creating an engaging platform that helps us support organizations to be adaptive in the current environment. With the proliferation of information and digital technologies, such collaborations are imperative to strengthening innovation in the digital environment. We look forward to more successes together in the future.

Head of Marketing (CEMEA), Red Hat 

We are proud partners of IDC, as they provide us with a platform to engage with the South African cloud market. Our model is focused on joint value creation with our partners, and with the insights shared by IDC we can better understand the challenges faced by these organizations.

Marketing Director, Huawei Cloud South Africa

Working with the IDC Events team has always been a delight as they provide all the necessary support to make sure the event is a success and generates the required ROI.

Marketing Consultant, Appian

IDC has provided key local market insights in a market segment that is always confronted with the need to adapt rapidly to customer and business demands. IDC’s ability to understand, analyze, and present data is testimony to its professionalism.

Channel Sales Manager, Business Applications, Microsoft

IDC's professionalism, dedication, and flexibility mean that the value they bring to us as partners cannot be overstated. We look forward to collaborating with them again in the future.

Field Marketing Manager, SentinelOne

IDC has expertly adapted to the New Normal, and their virtual events platform is of the highest quality. Their team's top-notch execution of events rightly earns our trust in the IDC brand.

Regional Marketing Director (EMEA Emerging), Pure Storage

IDC is a trusted information provider for our business through its Tracker products, which provide both a local and global picture and capture critical decision-making information on a timely basis.

Marketing & Communication Group Manager, Arena

IDC and Foundry events businesses join forces in 2024

By combining our event content, delivery and audience development teams and capabilities under one unified global structure, Foundry and IDC can help you build an even greater pipeline of active IT buyers in 2024:

  • More opportunities: now access 1,500 in-person and virtual events – delivered in local languages in over 70 countries and attended by more than 60,000 IT buyers
  • Better targeting: whether your business specialises in cybersecurity, cloud, AI or any other major IT topic, we have grouped our events by topic and country/region to help you better target specific IT buyer communities that match your products, in your target markets.
  • Greater value: by combining IDC and Foundry’s content expertise and marketing reach, we will draw an increased numbe

Generate interest, build awareness, and win new business.