Developing Data-as-a-Service Offerings

Tips and guidance to implement a data monetization strategy through data as a service (DaaS) products and offerings

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Worldwide Data as Service spending in 2016, 2018, and 2021 bar chart.

Description of the Worldwide Data as Service spending in 2016, 2018, and 2021 bar chart.

The "Worldwide Data as Service spending in 2016, 2018, and 2021" bar chart provides a visual representation of worldwide spending on Data as a Service (D A A S) for three years: 2016, 2018, and 2021. The 2016 bar has a value of 8.7B, the 2018 bar has a value of 9.3B, and the 2021 bar has a value of 10.4B. The chart visually depicts the trend of increasing spending on D A A S over time.

Product Development

It is important for all the varied stakeholders — from business leaders and product managers to IT professionals and marketers — to realize that this is a very different endeavor from traditional data management. This is a new product development process. You’ll need a thorough plan to create an effective data-as-a-service offering.

What:

This module will help CIOs and other high-level IT leaders undertake a new product development process that is very different than traditional data management, following clear steps: Strategy, Financials, Offering, Resources, and Measuring Success.

Why:

Stakeholders need to craft a thorough plan to prepare and mitigate the risks of a data-as-a-service offering. Understanding the appropriate features, technologies, and vendors is crucial to this new type of product development.

How:

Developing a data-as-a-service offering includes the following steps:

  • Create Data as a Service Offerings (DaaS)
  • Identify the Technology Required to support a DaaS Offering
  • Identify potential vendors and partners if needed for Daas
Worldwide Data as Service spending in 2016, 2018, and 2021 bar chart.

Description of the Worldwide Data as Service spending in 2016, 2018, and 2021 bar chart.

The "Worldwide Data as Service spending in 2016, 2018, and 2021" bar chart provides a visual representation of worldwide spending on Data as a Service (D A A S) for three years: 2016, 2018, and 2021. The 2016 bar has a value of 8.7B, the 2018 bar has a value of 9.3B, and the 2021 bar has a value of 10.4B. The chart visually depicts the trend of increasing spending on D A A S over time.

Explore Other Related Modules

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  2. Effective Communication Strategies for Transformation

  3. Data Monetization Capabilities, Governance, and Planning

Successful DX efforts have measurable, achievable and supported goals, strategy and KPIs

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