target audience: TECH BUYER  Publication date: Aug 2022 - Document type: IDC PeerScape - Doc  Document number: # EUR149577222

IDC PeerScape: Best Practices for Livestream Shopping in Retail and D2C

By: 

  • Cristiano Quattrini
  • Filippo Battaini Loading

Content



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Table of Contents


  • IDC PeerScape Figure

    • Figure: IDC PeerScape: Best Practices for Livestream Shopping in Retail and D2C

  • Executive Summary

  • Peer Insights

    • Practice 1: Choosing the Platform With the Best ROI

    • Challenge

    • Example

    • Quivr

    • KitKat

    • LancĂ´me

    • Guidance

    • Practice 2: Ensuring Proper CX With Focus on Crucial Stages

    • Challenge

    • Example

    • Beautycounter

    • Guidance

    • Practice 3: Choosing Vendors With the Most Relevant Abilities

    • Challenge

    • Example

    • Jimmy Choo

    • Guidance