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 target audience: TECH BUYER  Publication date: Feb 2024 - Document type: IDC Perspective - Doc  Document number: # EUR151852424

From GenAI to Data, Loyalty, and Personalization: Key Insights From NRF and Strategic Considerations on Retail Customer Experience in 2024

By:  Ornella Urso

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Table of Contents


  • Executive Snapshot

    • Figure: Executive Snapshot: Key Takeaways From NRF for Retail Customer Experience

  • Situation Overview

    • Enhancing Customer Experience, Keeping an Eye on ROI

    • The Impact of Customer Data on Personalization

    • Value-Driven Loyalty Makes the Difference

    • Frictionless Experience, Everywhere

    • Conversational/Interactive AI Experience

    • A Glimpse Into the Future of Retail Customer Expectations: Engaging With Gen Z

  • Advice for the Technology Buyer

    • What About European retailers?

  • Learn More

    • Related Research

    • Synopsis