target audience: TECH BUYER  Publication date: Jun 2024 - Document type: IDC PlanScape - Doc  Document number: # EUR152376024

IDC PlanScape: CPaaS to Optimize Marketing

By:  Melissa Holtz-Fremeijer

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Table of Contents


  • IDC PlanScape Figure

    • Figure: IDC PlanScape: Executive Summary of CPaaS to Optimize Marketing

  • Executive Summary

  • Why is CPaaS for Marketing Important?

    • Figure: CPaaS Use-Case Adoption

  • What is CPaaS for Marketing

  • Who are the Key Stakeholders?

    • C-Suite

    • Technology Roles

    • Business Roles

    • Figure: CPaaS Adoption Decision-Makers

  • Can My Organization Take Advantage of Marketing CPaaS Solutions?

  • Advice for Technology Buyers

  • Related Research