target audience: TECH BUYER  Publication date: Sep 2020 - Document type: IDC Perspective - Doc  Document number: # US46785120

The CIO's Guide to the Future of Customers and Consumers

By:  Marc Strohlein

Content



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Table of Contents


  • Executive Snapshot

    • Figure: Executive Snapshot: The CIO's Guide to the Future of Customers and Consumers

  • Situation Overview

    • Empathy at Scale and the Future of Customers and Consumers: The CIO's New Imperative

    • The CIO's Role in Engaging Customers

    • The CIO's Challenges in Engaging Customers

    • The CIO's Actions in Engaging Customers

    • The CIO's Role in FoCC Data and Technology

    • The CIO's Challenges Related to FoCC Data and Technology

    • CIO's Actions Related to FoCC Data and Technology

    • The CIO's Role in Balancing Business Outcomes with Customer Desires

    • The CIO's Challenges in Balancing Business Outcomes with Customer Desires

    • The CIO's Actions in Balancing Business Outcomes with Customer Desires

  • Advice for the Technology leader

  • Learn More

    • Related Research

    • Synopsis