target audience: TECH BUYER  Publication date: Jun 2023 - Document type: IDC PeerScape - Doc  Document number: # US47777622

IDC PeerScape: Best Practices to Personalize Digital CX in Hospitality and Travel

By:  Dorothy Creamer

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Content

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Table of Contents


  • IDC PeerScape Figure

    • Figure: IDC PeerScape: Digital CX — Practices to Personalize Guest Experience in Hospitality and Travel

  • Executive Summary

  • Peer Insights

    • Practice 1: De-Risk Self-Service Issues with AI-Based Insight

    • Challenge

    • Example

    • Guidance

    • Practice 2: Make Employees Part of the Digital CX Process

    • Challenge

    • Example

    • Guidance

    • Practice 3: De-Silo Data to Ensure Personalization

    • Challenge

    • Example

    • Guidance