target audience: TECH BUYER  Publication date: Jun 2022 - Document type: IDC MarketScape - Doc  Document number: # US49163721

IDC MarketScape: Worldwide Customer Data Platforms for Growth Companies 2022 Vendor Assessment

By:  Gerry Murray

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Content

List of Tables

List of Figures



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Table of Contents


  • IDC MarketScape Figure

    • Figure: IDC MarketScape: Worldwide Customer Data Platforms for Growth Companies Vendor Assessment

  • IDC Opinion

    • Figure: IDC's Index of CDPs for Growth Companies by Type of Users and Top 5 Industries Served

  • IDC MarketScape Vendor Inclusion Criteria

  • Advice for Technology Buyers

    • CDP Buyer Business Criteria

    • CDP Buyer Technical Criteria

    • User Engagement

    • To DIY or Not to DIY

    • Summary

  • Vendor Summary Profiles

    • Amperity

    • Strengths

    • Challenges

    • Consider Amperity When

    • Bloomreach

    • Strengths

    • Challenges

    • Consider Bloomreach When

    • BlueConic

    • Strengths

    • Challenges

    • Consider BlueConic When

    • Insider

    • Strengths

    • Challenges

    • Consider Insider When

    • mParticle

    • Strengths

    • Challenges

    • Consider mParticle When

    • Optimizely

    • Strengths

    • Challenges

    • Consider Optimizely When

    • Optimove

    • Strengths

    • Challenges

    • Consider Optimove When

    • Salesforce

    • Strengths

    • Challenges

    • Consider Salesforce When

    • Tealium

    • Strengths

    • Challenges

    • Consider Tealium When

    • Treasure Data

    • Strengths

    • Challenges

    • Consider Treasure Data When

    • Twilio

    • Strengths

    • Challenges

    • Consider Twilio When

  • Appendix

    • Reading an IDC MarketScape Graph

    • IDC MarketScape Methodology

    • Market Definition

    • Figure: Customer Data Platform Users by Function

    • What Does a CDP Do?

    • Figure: Connected Clouds and Customer Experience Orchestration Services

    • Benefits, Outcomes, and Proof Points

    • Marketing

    • Digital Commerce

    • Sales

    • Customer Experience and Loyalty

    • eCommerce

    • Advertising

    • Product

    • Market Trends

    • Strategies and Capabilities Criteria

    • Table: Key Strategy Measures for Success: Worldwide Customer Data Platforms for Growth Companies

    • Table: Key Capability Measures for Success: Worldwide Customer Data Platforms for Growth Companies

  • Learn More

    • Related Research

    • Synopsis