target audience: TECH BUYER  Publication date: Nov 2023 - Document type: IDC PeerScape - Doc  Document number: # US50025023

IDC PeerScape: Livestream Shopping in Retail — Practices for Contextualizing Consumer Experience

By: 

  • Ornella Urso
  • Cristiano Quattrini
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Content

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Table of Contents


  • IDC PeerScape Figure

    • Figure: IDC PeerScape: Livestream Shopping in Retail — Practices for Contextualizing Consumer Experience

  • Executive Summary

  • Peer Insights

    • Practice 1: Build Connections and Customer Centricity Through a Livestream Experience

    • Challenge

    • Example

    • L'Occitane en Provence

    • Leroy Merlin

    • Guidance

    • Practice 2: Increase the Level of Customer Service and Support as well as KPIs and Sales

    • Challenge

    • Example

    • Nordgreen

    • Victoria's Secret

    • Guidance

    • Practice 3: Enhance Real-Time Customer Behavior and Sentiment Analysis

    • Challenge

    • Example

    • Pinalli

    • Snug

    • Guidance