target audience: TECH SUPPLIER  Publication date: Jul 2023 - Document type: Market Note - Doc  Document number: # US50940323

Artificial Intent: How Generative AI Can Disrupt the Trillion-Dollar Digital Ad Economy

By:  Gerry Murray Loading

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Table of Contents


  • Executive Snapshot

    • Figure: Executive Snapshot: How Artificial Intent Can Disrupt the Trillion-Dollar Digital Ad Economy

  • In This Market Note

  • IDC's Point of View

    • Spotify for Ads

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    • Related Research

    • Synopsis