target audience: TECH BUYER  Publication date: Jan 2024 - Document type: IDC Perspective - Doc  Document number: # US51624924

Transcendent Commerce: Leveraging GenAI to Harness Human Centricity for Durable Growth

By:  Heather Hershey

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Table of Contents


  • Executive Snapshot

    • Figure: Executive Snapshot: Transcendent Commerce

  • Situation Overview

    • Trust Is the Growth Engine of Modern Business

    • B2B/B2C and Retail/Physical Convergence Can Create Channel Conflict and Experience Continuity Concerns

    • Transcendent Commerce Platforms and Applications

    • Definitions

    • B2B2C Digital Commerce

    • Multichannel Commerce

    • Omni-Channel Commerce

    • Unified Commerce

    • Channel Ubiquity

    • Transcendent Commerce

  • Advice for the Technology Buyer

  • Learn More

    • Related Research

    • Synopsis