Digital Business is at the center of modern organizational strategies, and organizations that lead in the digital business era will be the most successful, capturing market share and pushing innovation within their industries. AI transformation is a key element of leading digital businesses. Leaders are building their data strategies around supporting AI to support process optimization and innovation.
The Digital Business and Artificial Intelligence Transformation Strategies program benchmarks the capabilities of digital business efforts, identifies organizational impact, provides guidance on building successful digital business, and prioritizes investment options, providing insights into digital and AI strategies and priorities, digital and AI spending forecasts, tangible examples of exceptional digital leadership, vendors' strategies, and future trends. This program is also fully supported and aligned by the IDC Digital Transformation Spending Guide and use-case taxonomy framework. Business executives, product managers, and market intelligence and analyst relations professionals can use this information to understand market trends, buying criteria, and the competitive landscape. The program will also take a special focus on the digital-native businesses, start-ups, and scale-ups market to examine the unique challenges that the segment faces as well as the unique opportunities and investment priorities among those companies that fuel innovation.