Enterprise Intelligence, Business Analytics and Decisioning, and Location Intelligence targets both strategies and technologies that allow for data-driven decision-making. This research service covers the trends and dynamics driving the uptake of business analytics, decisioning, and enterprise performance management within organizations. It provides insights into the processes and investments being undertaken by organizations when it comes to analyzing data, generating and sharing insights, and building a data-driven culture. It covers the impact of cloud, automation, and AI (including generative AI [GenAI]) on these technologies. The research can also be leveraged by organizations when it comes to setting an overall data and analytics strategy that encompasses people, processes, and technology via the enterprise intelligence scorecard and framework.
Location intelligence is a theme in this program that covers technologies that have the capability to enter, manipulate, analyze, and visualize data with a location and/or geospatial component.