Services Path provides comprehensive data and guidance on the mind and journey of services buyers, for professional services, outsourcing services, managed services, and engineering services, including a deep dive into 14 services markets. Coverage includes adoption, budgeting trends, purchasing preferences and attitudes, pricing and contract options, friction points related to selection, contracting and managing delivery, and detailed customer satisfaction ratings for vendors. The program also examines what buyers are seeking from the "service company of the future" and where and how service providers must change to meet customer's future needs. For more information, view this product video.

Markets and Subjects Analyzed


  • Application testing/digital assurance/quality engineering services
  • Business consulting services
  • Customer care business process services
  • Customer experience services
  • Digital business transformation professional services
  • Digital engineering and operational technology services
  • Employee experience management services
  • Enterprise intelligence services
  • Environmental, social, and governance (ESG) business services
  • HR and talent management outsourcing services
  • IT consulting and systems integration services
  • Managed cloud services
  • Procurement business process services
  • Talent acquisition outsourcing services

Core Research


  • ServicesPath Executive Summary Report
  • ServicesPath Vendor Ratings Report
  • ServicesPath: Worldwide Findings Banner Book
  • ServicesPath: Additional 15+ Banner Books — Findings by Services Category/Region

In addition to the insight provided in this service, IDC may conduct research on specific topics or emerging market segments via research offerings that require additional IDC funding and client investment.

Key Questions Answered


  1. How do buyers of services like to be engaged, and what evaluation criteria do they use to select firms?
  2. What are the most common friction points related to selection, contracting, and management of service delivery?
  3. What are the key decision points that determine when a customer chooses a third-party services firm for implementation work versus the in-house implementation services of software vendor?
  4. How satisfied are organizations with their services firms, and how do they rate their services provider on 30+ different customer satisfaction metrics?
  5. What are buyers seeking from the "services company of the future," and how must service providers change to meet those needs and expectations?

Companies Analyzed


This service reviews the strategies, market positioning, and future direction of several providers in the services market, including:

Accenture, Bain, BCG, BearingPoint, Booz Allen Hamilton, Capgemini, Cognizant, Deloitte, DXC, EY, Genpact, HCL, IBM, Infosys, KPMG, McKinsey, NTT DATA, PwC, Tata Consultancy Services, Wipro, and more.

  • Eric Newmark

    Group Vice President & General Manager of IDC’s SaaS, Enterprise Software, and Worldwide Services Division

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  • Nadia Ballard

    Senior Research Manager, Industry Cloud and SaaS

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  • Gard Little

    Vice President, Global Services Markets and Trends

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  • Mukesh Dialani

    Research Vice President, Digital Engineering and Operational Technology Services

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  • Jason Bremner

    Research Vice President, Worldwide Services

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  • Erin Hichman

    Research Manager, Digital Transformation Professional Services

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  • Douglas Hayward

    Research Director, Worldwide Digital Strategy and Agency Services

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  • Bill Latshaw

    Research Director, Business Consulting Services

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  • Dan Versace

    Research Analyst, Environmental, Social, and Governance (ESG) Business Services

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  • Jennifer Hamel

    Senior Research Director, Enterprise Intelligence Services

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  • Brian Wood

    Research Director, Global IT Services and Systems Integration Services

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  • Abhishek Mukherjee

    Associate Research Manager, Digital Engineering and Operational Technology Services

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  • David Tapper

    Program Vice President, Outsourcing and Managed Cloud Services

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  • Peter Marston

    Research Director, Worldwide Intelligent Application Services

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  • Alison Close

    Research Manager, Intelligent Finance and Customer Care Business Process Services

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