IDC Research Types
Analyst
Analyst Profile
Provides complete background information on an IDC analyst. Each profile provides a biography, a notable quotation, a frequently asked question relevant to the particular analyst's focus, and a list of research authored by that analyst.
Team Profile
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Briefs
Vendor Profile
Provides a concise, hard-hitting profile of an emerging vendor. A profile will highlight new players and technologies and the potential paradigm shifts or disruptions a vendor represents.
IDC Perspective
The IDC Perspective is a flexible doc that seeks to help business and tech buyers assess their business and IT strategy and/or associated business processes, especially as it relates to the use of technology. The document can be used in areas such as:
- Strategy and planning
- Trends and observations
- IT spending and investment
- Vendor conferences and announcements
IDC TechBrief
The IDC TechBrief helps the technology or business executive get smart about a single technology in the context of the business by answering 6 business critical questions about the technology:
- What is the technology?
- When should I adopt it?
- What can it do for my business?
- What are the critical success factors?
- What are the risks?
- Who are the suppliers?
Market Note
The Market Note is a flexible doc that provides IDC analysis and point of view on an industry event, new product or service, or a company announcement or development or fast breaking news.
Market Perspective
The Market Perspective is a flexible doc that analyzes key changes and developments happening in the market. This flexible research type can be used to analyze areas such as:
- Competitive Environment
- Innovation & Market Opportunity
- New Business Models
- Partner & Channel Strategy
- Enterprise Strategies (targeted to supplier)
- Regulation
- Socioeconomics
Event Proceedings
Event Proceeding
Provides published slides, audio, and other materials from IDC and Insights Web conferences, briefings, forums, or other events.
Events
Conference
Delivers dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions. eBusiness executives, IT professionals, IT suppliers, and services suppliers benefit from the strategic insight and networking opportunities IDC conferences offer. Generally, all presentation slides are available online, and for most conferences, streaming audio of key discussions is available as well.
Web Conference
Focuses on significant trends and paradigm shifts. Each Web conference will provide attendees with leading-edge market information that will enable them to make smart business decisions. For those unable to attend in person or those wishing to review the content presented, these synchronized multimedia presentations are available online.
IDC DecisionScapes
IDC FutureScape
Serves as a framework for IT/tech professionals' IT strategy and planning for the next one to three years. It lists IDC's top 10 worldwide technology trends for the coming one to three years in a given research area and includes related drivers, projected IT/business strategy impact, and guidance.
IDC MarketScape
Helps IT/tech professionals develop a short list of suitable suppliers when selecting a vendor. Provides an unbiased assessment of tech suppliers in terms of offerings, strategy, capabilities, and other important factors in a given technology area.
IDC MaturityScape
Describes five stages of "maturity" or capability for a particular technology area, helps IT/tech professionals understand where their organizations fit within those stages, and provides guidance on key components for planning successful improvements to a tech initiative.
IDC MaturityScape Benchmark
Helps IT/tech professionals to benchmark their maturity against peers, develop a business case for a tech initiative, and build consensus about where critical IT investments should be made. Presents quantitative research results that show the market distribution for a given tech initiative across the five stages of maturity presented in the related IDC MaturityScape. Shows the results and components of particularly successful initiatives.
IDC PeerScape
Gives IT/tech professionals insight into best practices (and practices to avoid) by providing specific use case examples implemented by peers. Identifies practices that have the most impact on the success of a tech or business initiative, and provides actionable guidance for each practice.
IDC PlanScape
Helps IT/tech professionals to justify and plan a business and/or technology investment or opportunity by exploring why, what, who, and how (these are also the main section headings). Presents key players, critical success factors, risks, and actions to consider for a designated technology and/or business management area.
IDC TechScape
Helps IT/tech professionals with developing IT strategic plans and evaluating emerging technologies in terms of their risk to the business. Shows the adoption curve and risk levels over time for a specific emerging technology. Sorts technologies into three "adoption model" categories (transformational, incremental, opportunistic) to help tech leaders determine the potential impact for their organization.
IDC Links
IDC Link
Provides timely context and insight around important market trends and events in a short opinion piece. IDC Links provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
IDC Blink
IDC Blink
Provides timely context and insight around important market trends and events in a short opinion piece with a 2-minute audio clip. IDC Blinks provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
Pivot Tables
Pivot Table
Presents an interactive spreadsheet tool for analyzing trends and activities in a specific market segment. These tables are available only through an annual subscription service.
Presentations
IDC Survey
Presents a hypothesis about what is happening in the market backed by the results of a demand-side or supply-side survey. The focus is on interpreting and analyzing the survey results and providing a strong point of view along with actionable advice.
IDC Survey Spotlight
Answers a timely question and provides a strong opinion backed by IDC survey data. This is a quick nugget of information that is presented in two concise PowerPoint slides.
Market Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
Market Analysis Perspective
Delivers a concise current state view of a market and insight into the impact of future trends. Business executives, product managers, and MI/AR professionals can use this information when looking to understand buyers' perspectives and market impacts.
Tech Buyer Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
IDC Market Glance
Provides a look at the landscape of a tech market, including competitive positioning, adjacent segments, and potential partner opportunities.
Press Releases
Press Release
Announces significant corporate news, such as key hirings or promotions, performance milestones, event highlights, or speaking engagements.
Product Information
Fact Sheet
Describes a research product. Usually details the major areas of coverage and deliverables, and outlines key questions and competitive market conditions that the research will address. Includes links to all published research for a research product.
Studies
Industry Developments and Models
Provides a detailed assessment of a specific target market's expansion pattern. This analysis helps clients develop and deploy the right mix of value-add products, programs, or services to support their sales and/or partnering efforts.
Market Forecast
Provides the future of a single market or a group of related markets. It presents a new or updated market forecast, including key drivers and assumptions used in the forecast.
Market Share
Provides data on market size, regional allocations, and platform splits as well as a summary of vendor shares for the most recently completed period (year, quarter).
Special Study
Provides a one-time study produced by a research group that is not published as a deliverable under a subscription service.
Taxonomy
Highlights and emphasizes how IDC tracks the market while also making it easier for customers to find and identify IDC Taxonomy documents.
Technology Assessment
Provides an analysis of the intricacies of an emerging or established technology or the technologies contained within a specific product.
IDC Innovators
IDC Innovators is aimed at informing IT buyers about emerging vendors with an innovative new technology or ground-breaking business model. Vendors identified in the document as innovators are linked together within a specific market area and around solving or alleviating a common business problem. Vendors included have annual revenue under $100 million at the time of selection.
Technology Segment
The IDC Technology Segment offers CEMA clients a comprehensive view of a technology segment in one country or subregion and provides a market view and forecast and/or market share and vendor profiles, including performances and strategies. It is specifically intended to serve smaller country markets and subregions.
This IDC Market Perspective emphasizes the criticality of an innovation road map for organizations in the EMEA region, aiming to navigate the rapidly evolving technological landscape. It updates the IDC Emerging Technologies and Innovation ...
This IDC Survey Spotlight analyses data from IDC's CEO Survey conducted in February 2024. It highlights the profile of European CEOs, investigating the C-suite role that is most likely to become the next CEO, the skills that are required ...
This IDC Tech Buyer Presentation provides IDC's Digital Business Scorecard analysis based on survey data from 680 senior IT and business leaders in EMEA. The Digital Business Scorecard evaluates the correlation between the levels of business ...
This IDC Market Perspective introduces the role and main priorities of the Chief Operating Officer in technology companies in terms of core and evolving priorities and responsibilities as well as key KPIs. Subsequently, it focuses on their ...
This IDC Market Presentation aims to give tech providers key data and trends on digital business for the United Kingdom and Ireland (UK&I), leveraging results from the IDC’s EMEA Digital Executive Sentiment Survey, conducted in ...
This IDC Market Perspective discusses some of the key highlights from the AWS re:Invent global conference that took place in Las Vegas.
"AWS' commitment to keep innovating in the AI-everywhere chapter was evident at re:Invent, co-developing ...
This IDC Market Perspective explores the defining characteristics of DeepTech, emphasizing its research and development intensity, high complexity and its Tech4Good purpose. DeepTech, an emerging category of advanced technologies, has garnered ...
This IDC Web Conference Proceeding highlights key trends that will guide the EMEA region's digital future and presents the top predictions for EMEA in 2024 and beyond.
The arrival of generative AI (GenAI) technologies has shifted the ...
This IDC Market Note analyzes the key topics discussed during ServiceNow EMEA Analyst Summit 2023 that took place in Rotterdam in the week of November 22, 2023.
"An intelligent platform approach has never been more important, now ...
This IDC Web Conference showcases how EMEA organizations are prioritizing investments and adoption of emerging technologies. Emerging technologies are riding high on the priority lists of EMEA organizations' digital strategy and investment ...
This IDC Market Perspective highlights Dreamforce 2023, the annual Salesforce conference that was held in San Francisco, California. The event showcased many announcements, notably, the unveiling of the range of new products, including the ...
This IDC Market Note discusses some of the major announcements and takeaways from Salesforce's annual Dreamforce customer and partner event, held in San Francisco September 11–14, 2023, particularly those related to artificial intelligence ...
This IDC study provides 2024 top 10 predictions for digital business strategies. These predictions provide guidance for organizations to mature as digital businesses in the next five years. They also lay out IDC’s vision for the 10 most ...
This IDC Market Forecast analyzes European digital spending between 2021 and 2026 as well as provides a market size, forecast, and key trends supporting technology investments by industry.
"Despite macroeconomic uncertainty, digital ...
This IDC Market Note summarizes key takeaways from the IDC European Digital Advisory Board held in June 2023 and moderated by IDC. The document covers some key use cases and challenges that European Digital Leaders are seeing for their organizations ...
This IDC Market Presentation examines the design principles, technologies, infrastructure, and applications that make up the digital business platform — such as artificial intelligence (AI), automation, and cloud. We look at what is motivating ...
This IDC Web Conference showcases how EMEA companies need to evolve their technology architecture to compete as "digital businesses." IDC's European CEO Survey in January 2023 shows that 78% of EMEA CEOs are planning to reduce the "run" ...
This IDC Market Analysis Perspective (MAP) delivers a concise current-state view of the digital business market in Europe and a view of future trends. It provides an overview of the macroeconomic scenario in Europe, competitive landscape, ...
This IDC Survey aims at assessing EMEA organizations' approach and knowledge on quantum computing and adjacent technologies. Leveraging the results of IDC's 2022 EMEA Emerging Technologies Survey, this report focuses ...
This IDC Web Conference, presented in April 27, 2023, discusses the key priorities and concerns of EMEA C-suites in terms of the digital business. There are glimmers of positive economic signs in EMEA that are softening previous pessimism, ...
This IDC Market Presentation examines the great tech reprioritization phenomenon, investigating how European organizations will reprioritize their digital use cases in 2023. Slicing through macroeconomic disruptions will ultimately require ...
This IDC Survey analyzes how technology vendors are evaluated as partners for navigating storms of disruption (volatile and uncertain business scenarios) and for enabling the digital-first strategy of their organizations. The analysis is ...
This IDC eBook provides a look at IDC's predictions for 2023 and beyond, based on IDC's European FutureScape 2023 webcast, to help leaders target their technology investments and succeed in pivoting to digital business during storms of disruptions.
In ...
本IDC看法在IDC框架下探讨了首席级高管团队如何演进成为数字梦之队。这一演进过程包括爬、走、跑三个阶段,本文利用一个案例更具体地说明了这一过程,形象地展示了数字化转型的整个过程以及如何为运营数字化企业做准备。
“数字梦之队是所有组织的重要组成部分。组织善于利用外部压力继承正向变化才能继续蓬勃发展。依靠过去的成功行不通。”——IDC C-Suite Tech Agenda研究经理Teodora Siman说。
This IDC Market Perspective provides highlights from AWS' signature global event re:Invent, which recently took place in Las Vegas and attracted more than 50 000 attendees from across the world. Due to the COVID-19 pandemic, this was the ...