SMB Team

Hitoshi Ichimura

Senior Research Manager, Verticals & Cross Technologies, Research, IDC Japan

Supriya Deka

Sr. Market Analyst

Daniel-Zoe Jimenez

Vice President, Digital Innovation, CX & Software, DNB/Start-ups, SMBs, Consumer and Channels Research

Shari Lava

Research Director, Automation within the AI and Automation Group

New Research


  • By: 

    • Dhiraj Pramod Badgujar Loading
    • Daniel-Zoe Jimenez Loading
    This IDC Market Perspective offers insights into cloud-native open source tools and how they are playing an important role in driving digital innovation in the Asia/Pacific region. It also provides a brief overview of essential components a...
  • By: 

    • Lavanya Jindal
    • Seng Keong Low
    • Daniel-Zoe Jimenez Loading
    This IDC Market Note discusses the announcement made in Salesforce's Connections event on June 7‒8, 2023, for marketing and commerce professionals. The company launched its generative AI (GenAI) products: Marketing GPT and Commerce GPT. Sal...
  • By:  Shari Lava Loading

    This IDC Perspective discusses organizational interest and plans for generative AI in the context of integration and API management and what types of capabilities either are becoming available or will likely become available soon. Generativ...
  • By:  Shari Lava Loading

    This IDC TechBrief discusses event-driven architecture (EDA) taking an organizational and industry ecosystem approach. It includes key insights on the market forces that are driving higher adoption of EDA and a description of the technology...
  • By: 

    • Dhiraj Pramod Badgujar Loading
    • Daniel-Zoe Jimenez Loading
    This IDC Market Note considers GitLab’s recent release of the artificial intelligence (AI)–powered DevSecOps platform GitLab 16.0. GitLab 16.0 includes code suggestions that allow users to develop better code quicker and more effectively. I...
  • By: 

    • Supriya Deka Loading
    • Lisashree Mishra Loading
    • Daniel-Zoe Jimenez Loading
    This IDC study examines the financial applications software market for 2021–2022. The revenue and market share of the leading vendors are provided for the year 2022."As businesses increasingly seek tailored financial solutions that fit thei...
  • By: 

    • Shari Lava Loading
    • Neil Ward-Dutton Loading
    • Al Gillen
    • Jevin Jensen Loading
    This IDC Tech Buyer Presentation, originally developed in June 2023 for a webinar, summarizes the current state of KPI usage to measure the effectiveness of enterprise automation and how it needs to mature to align the organization better i...
  • By: 

    • Shari Lava Loading
    • Andrew Gens Loading
    This IDC Perspective profiles integration vendor SEEBURGER, a challenger in the integration market. SEEBURGER has had a strong presence in the business-to-business (B2B) integration market for years. But as organizations rethink their appro...
  • By: 

    • Lavanya Jindal
    • Seng Keong Low
    • Daniel-Zoe Jimenez Loading
    This IDC Market Perspective discusses the generative AI (Gen AI) landscape and its implications on customer experience (CX). IDC contextualizes what this means for the customer service market in terms of the impact, its potential to augment...
  • By: 

    • Dhiraj Pramod Badgujar Loading
    • Daniel-Zoe Jimenez Loading
    This IDC Perspective offers insights into generative AI code generators and how they are playing an important role in boosting developers' efficiency and productivity in Asia and the Pacific. It also provides a brief overview of popular ven...

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