SMB Team

Hitoshi Ichimura

Senior Research Manager, Verticals & Cross Technologies, Research, IDC Japan

Supriya Deka

Sr. Market Analyst

Daniel-Zoe Jimenez

Vice President, Digital Innovation, CX & Software, DNB/Start-ups, SMBs, Consumer and Channels Research

Shari Lava

Research Director, Automation within the AI and Automation Group

New Research


  • By: 

    • Shari Lava Loading
    • Andrew Gens Loading
    This IDC Survey examines selected key findings from IDC's Global GenAI Awareness, Readiness, and Commitment (ARC) Survey, focusing specifically on the data connectivity implications. This document looks at the current state of generative AI...
  • By: 

    • Lavanya Jindal
    • Daniel-Zoe Jimenez Loading
    This IDC Presentation is an accompanying piece to the IDC FutureScape: Worldwide Chief Marketing Officer 2024 Predictions — APEJ Implications. This presentation takes a deep dive into the 10 predictions that will define chief marketing offi...
  • By: 

    • Lavanya Jindal
    • Daniel-Zoe Jimenez Loading
    This IDC Presentation discusses the Asia/Pacific (excluding Japan) (APEJ) regionalization of the IDC FutureScape: Worldwide Chief Marketing Officer 2024 Predictions (IDC #US50107023, October 2023). The marketing landscape in APEJ is evolvin...
  • By: 

    • Estelle Quek Loading
    • Daniel-Zoe Jimenez Loading
    This IDC document is an accompanying piece to IDC FutureScape: Worldwide Intelligent ERP 2024 Predictions — Asia/Pacific (Excluding Japan) Implications (IDC #AP51033823December 2023). Lead analyst provides succinct recommendations for tech ...
  • By: 

    • Charles Tamayo
    • Dhiraj Pramod Badgujar Loading
    • Daniel-Zoe Jimenez Loading
    This IDC Perspective discusses the nomination details of the Special Award for Digital Innovation winner from the IDC Future Enterprise Awards 2023 in Asia/Pacific with how generative AI (GenAI) can impact organizations moving forward.“Agil...
  • By:  Hitoshi Ichimura Loading

    本調査レポートでは、国内金融機関のIT支出動向を調査、分析している。国内金融機関は18業態に分類し、2022年~2027年のIT支出動向を分析する。激変する経営環境の下で業績を改善させるためにデジタル技術やデータを活用し新しいビジネスモデルの構築が業態を問わず多くの金融機関で取り組みが開始されている。しかし、国内の金融機関の新しいビジネス展開の取り組みは期待通りの成果が得られず、結果として撤退に追い込まれるケースも頻発している。本調査レポートでは、国内金融機関の新しいビジネス...
  • By: 

    • Charles Tamayo
    • Supriya Deka Loading
    • Daniel-Zoe Jimenez Loading
    This IDC Perspective discusses the nomination details of the Special Award for Digital-Native Business winner from the IDC Future Enterprise Awards 2023 in Asia/Pacific with how generative AI (GenAI) can impact organizations moving forward....
  • By: 

    • Lavanya Jindal
    • Daniel-Zoe Jimenez Loading
    This IDC Presentation discusses the Asia/Pacific (excluding Japan) (APEJ) regionalization of the IDC FutureScape: Worldwide Future of Customer Experience 2024 Predictions (IDC #US50111423, October 2023). The era of AI everywhere, coupled wi...
  • By: 

    • Lavanya Jindal
    • Daniel-Zoe Jimenez Loading
    This IDC Presentation is an accompanying piece to the IDC FutureScape: Worldwide Future of Customer Experience 2024 Predictions — Asia/Pacific (Excluding Japan) Implications. This document provides insights and guidance to technology sales ...
  • By: 

    • Supriya Deka Loading
    • Daniel-Zoe Jimenez Loading
    This IDC study examines the security software market for 2021–2022. The revenue and market share of the leading vendors are provided for the year 2022."Security is not just an option for SMBs and midmarket companies; it is the foundation fo...

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