SMB Team

Hitoshi Ichimura

Senior Research Manager, Verticals & Cross Technologies, Research, IDC Japan

Supriya Deka

Sr. Market Analyst

Daniel-Zoe Jimenez

Vice President, Digital Innovation, CX & Software, DNB/Start-ups, SMBs, Consumer and Channels Research

Shari Lava

Research Director, Automation within the AI and Automation Group

New Research


  • By: 

    • Alan Webber Loading
    • Chandana Gopal
    • Heather Hershey Loading
    • Daniel-Zoe Jimenez Loading
    • Wayne Kurtzman Loading
    • Shari Lava Loading
    • Gerry Murray Loading
    • Mickey North Rizza Loading
    • Aly Pinder Loading
    • David Wallace
    • Mary Wardley Loading
    This IDC Market Perspective summarizes the key announcements from the Salesforce Dreamforce 2023 event and provides some analyst perspectives on the different announcements and innovations from Salesforce. "Salesforce is a significant provi...
  • By: 

    • Lavanya Jindal
    • Daniel-Zoe Jimenez Loading
    This IDC Perspective discusses the nomination details of the Future of Customer Experience winner from the IDC Future Enterprise Awards 2023 in the Asia/Pacific region with how generative AI can impact organizations moving forward."In the e...
  • By: 

    • Mickey North Rizza Loading
    • Robert Parker Loading
    • Daniel-Zoe Jimenez Loading
    • Bo Lykkegaard Loading
    SAP recently announced its 3Q23 results. All results discussed in the document will be non-IFRS constant currencies unless otherwise specified.The 3Q23 financials show cloud and software revenue was up 9% to €6,679 million. Cloud revenue gr...
  • By: 

    • Supriya Deka Loading
    • Daniel-Zoe Jimenez Loading
    This IDC Market Presentation, also a playbook for tech sales leaders, offers a concise overview of Asia/Pacific (including Japan) (APJ) digital-native businesses' (DNBs') technology spending trends, their priorities, and cloud vendor collab...
  • By: 

    • Dhiraj Pramod Badgujar Loading
    • Daniel-Zoe Jimenez Loading
    This IDC Presentation demonstrates how enterprises in the Asia/Pacific are using key performance indicators (KPIs) to measure their DevSecOps activities. IT leaders are rethinking development workflows, using more complex tools, and adaptin...
  • By: 

    • Hitoshi Ichimura Loading
    • Ko Shikita Loading
    • Gentaro Yuki Loading
    本調査レポートは、国内IT市場における産業分野別/従業員規模別/年商規模別のIT支出額実績(2021年、2022年)と予測(2023年~2027年)を報告している。本調査レポートでは、産業分野を21区分、従業員規模および製品分野をそれぞれ5区分、年商規模別を4区分に分けて分析し、各産業分野で見られるIT支出のトレンドなどを報告する。国内経済は、急激な円安、原材料価格の高騰に加えて、地政学リスクの悪化、欧米での金利引き上げと経済減速など不透明な状況下にあるにもかかわらず、国内I...
  • By: 

    • Katie Evans Loading
    • Jason Blackwell Loading
    • Supriya Deka Loading
    • Daniel-Zoe Jimenez Loading
    • Cynthia Li
    • Stuart Wilson Loading
    This IDC study provides the top 10 predictions for worldwide small and medium-sized businesses for 2024."2023 was a year of intense change for SMBs and their digital transformation journeys — from the thrilling rise of GenAI to choppy econo...
  • By: 

    • Laurie Buczek Loading
    • Alan Webber Loading
    • Marci Maddox Loading
    • Wayne Kurtzman Loading
    • Daniel-Zoe Jimenez Loading
    • Sudhir Rajagopal Loading
    • Roger Beharry Lall Loading
    • Steve White Loading
    • David Wallace
    “Over the last decade and a half, the nature of marketing has evolved from the emergence of digital marketing to the rise of content marketing and now the digital experience era. Each major inflection point has necessitated the need for mar...
  • By: 

    • Mickey North Rizza Loading
    • Kevin Permenter Loading
    • Jordan Steele Loading
    • Zachary Chertok Loading
    • Alicia Mokwa Loading
    • Patrick Reymann Loading
    • Daniel-Zoe Jimenez Loading
    • Bo Lykkegaard Loading
    • Heather Hershey Loading
    • Ivan Oz Loading
    • Tom Seal Loading
    • Estelle Quek Loading
    • Edyta Kosowska Loading
    • Jebin George Loading
    • Ashok Patel Loading
    • Sam Halwani Loading
    This IDC study presents the top 10 predictions and key drivers for intelligent ERP/enterprise applications over the next five years. It highlights the midterm and long-term challenges that enterprise business, technology, and IT teams face ...
  • By: 

    • Jeffrey Hojlo Loading
    • Massimiliano Claps Loading
    • Shari Lava Loading
    • Anielle Guedes Loading
    • Stephanie Krishnan Loading
    • Lynne Dunbrack Loading
    • Jerry Silva Loading
    • Leslie Hand Loading
    This IDC study provides IDC's top 10 predictions for future of industry ecosystems."The move to more open, extended, pan-industry ecosystems is the next phase of digital transformation. Organizations continue to recognize that innovation is...

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