Software as a Service Team

Penny Madsen

Senior Research Director, Cloud and Edge Services, Worldwide Infrastructure Research

Estelle Quek

Senior Research Manager

Eric Newmark

Group Vice President & General Manager of IDC’s SaaS, Enterprise Software, and Worldwide Services Division

Frank Della Rosa

Research Vice President, SaaS, Business Platforms, and Industry Cloud

Mark Thomason

Senior Research Director, Digital Business Models & Monetization

Ashish Nadkarni

Group Vice President and General Manager, Worldwide Infrastructure Research

New Research


  • By:  Mark Thomason Loading

    This IDC study uses the IDC MarketScape model to provide an assessment of vendors in the worldwide subscription and usage management applications market. The document also provides key considerations that technology buyers should have when ...
  • By:  Mark Thomason Loading

    This IDC PlanScape is designed for any company that is considering using the consumption model. It follows earlier future of digital innovation research titled Software Distribution Best Practices for the Future of Digital Innovation (IDC #...
  • By: 

    • Stephen Elliot Loading
    • Steve White Loading
    • Matthew Eastwood Loading
    • Rohit Mehra Loading
    • Ashish Nadkarni Loading
    This IDC Market Note presents an impact analysis of the announcement of Broadcom’s planned acquisition of VMware. It includes guidance that customers should consider concerning the acquisition as well as strategic vendor planning.
  • By: 

    • Heather West, PhD Loading
    • Ashish Nadkarni Loading
    • Peter Rutten Loading
    This IDC Survey presents the results of IDC's Enterprise IT Infrastructure for Future of Digital Infrastructure Survey, 4Q21, and examines end users' planned 2022 IT infrastructure and usage patterns and trends in the adoption and deploymen...
  • By:  Mark Thomason Loading

    This IDC Perspective covers the best practices on how to monetize and distribute your new software offerings. As enterprises embark on their journey to become producers of innovative software, the question of how to monetize and distribute ...
  • By:  Mark Thomason Loading

    This IDC PlanScape examines price optimization and management solutions."If your company makes, distributes, or sells a significant number of offerings, you should strongly consider a price optimization and management solution," says Mark T...
  • By:  Frank Della Rosa Loading

    This IDC Tech Buyer Presentation explores the role that leading cloud services providers play in facilitating the transformation of emerging ISVs from the traditional software model of license and maintenance to subscription and consumption...
  • By: 

    • Jon Duke
    • Mark Thomason Loading
    This IDC study provides an assessment of the principal retail price optimization solutions and discusses what criteria are most important for companies to consider when selecting a vendor."The current retail landscape requires retailers to ...
  • By: 

    • Jeffrey Hojlo Loading
    • Robert Parker Loading
    • Christopher Holmes
    • Roberta Bigliani Loading
    • Nadia Ballard Loading
    • Eric Newmark Loading
    • Ruthbea Yesner Loading
    • Massimiliano Claps Loading
    • Lynne Dunbrack Loading
    • Lynne Schneider Loading
    • Leslie Hand Loading
    • Matt Arcaro Loading
    This IDC study presents the top 10 predictions for the future of industry ecosystems for the next five years."Extending and opening innovation, collaboration, and operation with partners inside and outside any given industry have become a c...
  • By: 

    • Mary Johnston Turner Loading
    • Rick Villars Loading
    • Ashish Nadkarni Loading
    • Rohit Mehra Loading
    • Matthew Eastwood Loading
    • Stephen Elliot Loading
    • Rajnish Arora
    • Chris Barnard Loading
    • Rob Brothers Loading
    • Eric Burgener
    • Andrew Buss Loading
    • Brad Casemore
    • Gary Chen Loading
    • Jennifer Cooke Loading
    • Rory Duncan
    • Phil Goodwin Loading
    • Dave McCarthy Loading
    • Susan G. Middleton
    • Masaaki Moriyama
    • Jeff Newton Loading
    • Dave Pearson Loading
    • Peter Rutten Loading
    • Juan Pablo Seminara Loading
    • Eric Sheppard
    • Elaina Stergiades Loading
    • Archana Venkatraman Loading
    • Steve White Loading
    • Andrew Smith
    This IDC study provides IDC's 2022 top 10 predictions for the future of digital infrastructure. "Digital infrastructure spans compute, storage, network, infrastructure software including virtualization and containers and the automation, AI/...

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