About IDC Spotlight Papers
Spotlight Papers provide an IDC Analyst expert perspective on topics such as business, technology or industry challenges and trends, followed by a profile section highlighting your company or solution.
The profile section includes an objective review of your company or solutions and an insightful challenges section written by the CSP. Spotlight Papers give your customers the ability to identify their challenges and evaluate if your company or solution is the best fit for them.
Why Choose a Spotlight Paper?
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Help your customers identify the challenges they are facing
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Objectively showcase your company and solutions you offer
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Compel buyer engagement and convey how your solutions address their challenges