Trusted by technology leaders worldwide
Capture Asia Pacific tech spending growth
Use IDC’s Asia Pacific Spending Guide to forecast tech spending by industry and use case, size markets, and prioritize growth opportunities.
From a Spending Guide customer
“No other research firm has anything close to your large repository of use cases and your willingness to size them has been hugely valuable to us.”
Learn more about IDC Spending Guide
Size tech buyer spend by industry and technology
The IDC Spending Guide will help you:
- Set accurate sales quotas by product/market, region and industry
- Show customers where they need to invest their IT and product development budgets
- Set goals based on use cases and technologies
- Identify and forecast growth and magnitude of a given market
Why use IDC’s Spending Guide?
- Market benchmarking
- Investment decision-making
- Thought leadership positioning
What key roles does Spending Guide help support?
- Market Intelligence and strategy
- Marketing
- Sales
- Finance
- Product management
- Research
Explore our resources
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IDC Trusted Technology Market Intelligence Guide
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How to zero-in on your growth opportunities faster?
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Asia Pacific IT Spending Outlook 2026
IT spending isn’t slowing but where it grows is changing fast.
Find out where to win and how to adjust your strategy for H2 2026.Save a spot in our webinar.
Apr 22 | 2:00 PM SGT