target audience: TECH SUPPLIER Publication date: Jun 2024 - Document type: Market Note - Doc Document number: # EUR152387724
Xero's App Store Creates Partner Opportunities
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Abstract
This IDC Market Note explores the innovation and business strategies of Xero as announced at Xerocon London 2024 on June 12-13. Xero outlined its strategy of focusing on three core markets and emphasized the importance of the Xero App Store as a powerful ecosystem for driving customer consumption and demand.