target audience: TECH SUPPLIER  Publication date: Dec 2022 - Document type: Market Presentation - Doc  Document number: # US45840320

IDC Market Glance: Retail Customer Analytics and Insights, 4Q22

By:  Ananda Chakravarty Loading

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Abstract


This IDC Market Glance offers a view of the retail customer analytics and insights (CA&I) practice and the key segments of touch point data analytics, intelligence analytics, and data management analytics. IDC introduces the critical nature of building customer analytics and the cross-functionality required to succeed in executing a customer-centric strategy. The hierarchy is based on retailer experience and extends across a broad set of platforms needed to understand the customer. The focus of CA&I is to build retail business to the needs of the customer.



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