Ananda Chakravarty
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On March 7, 2023, Criteo announced its acquisition of Brandcrush, a small Australia-based company that modernizes the purchasing process for various retail-related media channels including in-store media, out-of-store media, and online bran...
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本IDC看法旨在分析在当今的业务环境下如何从ROI视角思考GenAI，但不会对GenAI的ROI进行具体定义。GenAI引起了各行各业和各类市场的广泛关注。但是，企业高管们对GenAI研究后发现，它并不完全符合以往的商业模式。企业的通用跟踪指标是ROI。但是，如何将ROI应用到拥有数百个场景的技术中呢？GenAI是一项变革行业的基础性技术，将成为每个企业的一部分。要进一步研究GenAI的ROI及其正在颠覆行业的特性和随之而来的挑战。IDC Retail Insights研究副...
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This IDC Perspective discusses the top retail generative AI (GenAI) use cases. Over 63.8% of retailers are investing in generative AI, focusing on use cases like natural language understanding and content generation despite facing challenge...
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This IDC Market Note discusses the Shoptalk 2024 event held in Mandalay Bay, Las Vegas, and the key takeaways from the event. The primary Shoptalk event each year drives tens of thousands of retailers, vendors, and adjacent professionals to...
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Blue Yonder ICON: Engineering-Centric Strategy with Unified Supply Chain Vision
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Global Retail Survey 2024 Findings and Implications
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Harmonizing Retail Media and Commerce
More results for Planned Research