target audience: TECH BUYER Publication date: Oct 2023 - Document type: IDC MarketScape - Doc Document number: # US49989623
IDC MarketScape: Worldwide Service Life-Cycle Management Platforms 2023–2024 Vendor Assessment
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Abstract
This IDC study uses the IDC MarketScape model to provide an assessment of technology vendors participating in the service life cycle.
"Service life-cycle management must be the engine that drives enhanced value to the customer relationship whether in a B2B, B2B2C, or B2C environment," says Aly Pinder, research vice president, Aftermarket Services Strategies. "A great product or piece equipment may bring in a customer for that initial sale, but the experiences and outcomes delivered by the service organization will be the determinant of how long a customer stays with an organization."