target audience: TECH BUYER Publication date: Jun 2023 - Document type: IDC PeerScape - Doc Document number: # US50675623
IDC PeerScape: Practices for Successful Business Relationship Management
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Abstract
This IDC PeerScape explores how several organizations are developing, planning for, or managing the BRM role.
"The business relationship manager can be thought of as working both sides of the organization — helping each to understand the needs and capabilities of the other, how they can make better investment decisions together, and ensure that projects are completed more successfully, on time, and on budget," says David Weldon, adjunct research advisor with IDC's IT Executive Programs (IEP).