target audience: TECH SUPPLIER  Publication date: Aug 2024 - Document type: Market Presentation - Doc  Document number: # US51521224

IDC Market Glance: Customer Experience Services, 3Q24

By:  Douglas Hayward Loading

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Abstract


This IDC Market Glance gives buyers a high-level view of the customer experience (CX) services provider landscape. This document shows a selection of the leading CX services vendors, and it lays out the key segments of the market.

These key segments are IT services providers, consultancies, design houses, holding companies, network agencies, and independent agencies.

The CX services market contains multiple vendor types with a diverse set of backgrounds. These vendors use a mix of business and IT consulting services, technology implementation services, marketing services, and design services to help clients:

  • Build or strengthen their brands
  • Identify new market segments
  • Position the organization in its chosen market segments
  • Target potential users and/or customers,
  • Attract and communicate with users and/or customers
  • Improve the customer experience associated with the organization's offerings
  • Drive profitable revenue growth for enterprises
  • Drive citizen, taxpayer, and stakeholder engagement and support for public and nonprofit organizations


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