target audience: TECH BUYER Publication date: Aug 2024 - Document type: IDC MarketScape - Doc Document number: # US51741124
IDC MarketScape: Worldwide Email Marketing Solutions for B2B Small Businesses 2024 Vendor Assessment
Content
List of Tables
List of Figures
Get More
When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.
Related Links
Abstract
This IDC study provides an in-depth analysis of email marketing solutions tailored for small businesses, focusing on cloud-based, user-friendly platforms that offer essential functionalities like drag-and-drop design and basic automation. It emphasizes the importance of selecting vendors with proven track records in the small business segment, highlighting the need for technology that supports scalability and efficiency without overwhelming complexity. This document advises small businesses to carefully assess their marketing needs, prioritize support and scalability, and consider the total cost of ownership when selecting an email marketing solution. Through stringent vendor evaluation criteria, it aims to assist small businesses in making informed decisions to leverage email marketing technologies effectively for growth and customer engagement.
"Small business navigating 14,000 martech vendors to find the right email marketing solution hinges on discernment. Key factors include a vendor's proven track record, essential features, future vision, and increasingly go-to-market considerations like customer support and community engagement," says Roger Beharry Lall, research director, Advertising Technologies and SMB Marketing Applications at IDC.