Roger Beharry Lall
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The AWS Summit in New York City on July 10, 2024, provided business and technology leaders with insights into the transformative potential, and more importantly, practical examples, of generative AI. Headlined by Dr. Matt Wood, VP of AI Pro...
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The Salesforce Connections 2024 event showcased the company's efforts to revolutionize customer journeys through its innovative artificial intelligence (AI)–driven platform, Einstein 1. Developments including Copilot for Marketers and Merch...
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Salesforce released a new edition of its marketing application, Marketing Cloud Growth Edition, on February 20, 2024. An artificial intelligence (AI)–enabled, value-priced bundle aimed at small businesses, the new offering further cements t...
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This IDC Perspective discusses Google's newest approach to the deprecation of cookies. Google's recent decision to shift focus from deprecating third-party cookies to empowering user choice marks a significant turning point in the industry....
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This IDC Market Presentation provides an executive summary of the worldwide findings from IDC's 2024 CX Path program.IDC's 2024 CX Path program polled 2,500 respondents across 5 continents and 12 countries to collect information on CX appli...
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This IDC Survey offers a comprehensive analysis of the U.S. small and medium-sized business (SMB) sector, focusing on both small (1-99 employees) and medium-sized (100-999 employees) enterprises. Conducted in February 2024, amidst a period ...
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AI Martech usecase taxonomy - SMB
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AI implementations and the dawn of the Experience Orchestrated Business
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CRM Applications Market Shares 2023
More results for Planned Research