Analyst Location

Canada



Coverage

Marketing and sales operations



Regions

Roger Beharry Lall

Research Director, Advertising Technologies and SMB Marketing Applications




  • What Google's Newest Approach to Cookie Deprecation Means for Advertisers

    $7,500.00  Purchase What Google's Newest Approach to Cookie Deprecation Means for Advertisers

    By:  Roger Beharry Lall

    This IDC Perspective discusses Google's newest approach to the deprecation of cookies. Google's recent decision to shift focus from deprecating third-party cookies to empowering user choice marks a significant turning point in the industry....

    Aug 2024 | Doc #US52460124 | IDC Perspective

  • IDC CX Path: Executive Summary, 2024 — Examining the CX Buyer's Journey

    $7,500.00  Purchase IDC CX Path: Executive Summary, 2024 — Examining the CX Buyer's Journey

    By: 

    • Nadia Ballard
    • Eric Newmark
    • Aly Pinder
    • Marci Maddox
    • Mickey North Rizza
    • Mary Wardley
    • Lou Reinemann
    • Roger Beharry Lall
    • Sudhir Rajagopal
    • Gerry Murray
    • Heather Hershey
    • Michelle Morgan
    • Simo Balghannou
    This IDC Market Presentation provides an executive summary of the worldwide findings from IDC's 2024 CX Path program.IDC's 2024 CX Path program polled 2,500 respondents across 5 continents and 12 countries to collect information on CX appli...

    Aug 2024 | Doc #US51021624 | Market Presentation

  • Unlocking CX the Potential of SMBs, 2024: Customer Experience Priorities Fueling Future Growth at Small and Medium-Sized Businesses

    $7,500.00  Purchase Unlocking CX the Potential of SMBs, 2024: Customer Experience Priorities Fueling Future Growth at Small and Medium-Sized Businesses

    By: 

    • Roger Beharry Lall
    • Katie Evans
    This IDC Survey offers a comprehensive analysis of the U.S. small and medium-sized business (SMB) sector, focusing on both small (1-99 employees) and medium-sized (100-999 employees) enterprises. Conducted in February 2024, amidst a period ...

    Jul 2024 | Doc #US52445424 | IDC Survey

More results   for Analyst Research

  • AI Martech usecase taxonomy - SMB

    By:

    Roger Beharry Lall

    Products:

    Enterprise Marketing Technology Applications

    Topics:

    Software, Applications, Marketing and sales operations, Marketing operations, Marketing automation, Market intelligence, Sales operations

    Planned for CY2024 Q3 Market Perspective Tech Supplier

  • AI implementations and the dawn of the Experience Orchestrated Business

    By:

    Roger Beharry Lall

    Products:

    Advertising Technologies and SMB Marketing Applications

    Topics:

    Software, Consumer, Marketing and sales operations

    Planned for CY2024 Q3 Market Presentation Tech Supplier

  • CRM Applications Market Shares 2023

    By:

    • Aly Pinder
    • Roger Beharry Lall
    • Sudhir Rajagopal
    • Michelle Morgan
    • Marci Maddox
    • Heather Hershey
    • Mary Wardley
    • Lou Reinemann
    • Gerry Murray
    • Tapan Patel

    Products:

    Customer Data and Analytics, Customer Service and Contact Center Applications, Persuasive Content and Digital Experience Strategies, Enterprise Marketing Technology Applications, Advertising Technologies and SMB Marketing Applications, Future of Customer Experience - Agenda, Aftermarket Services Strategies, Voice of the Customer and Customer Success Applications, Digital Commerce, Sales Force Productivity and Performance Applications

    Topics:

    Software, Consumer, Applications, Big data, Marketing and sales operations, Marketing operations, Marketing automation, Market intelligence, Sales operations, Services, Social business, Digital transformation, COVID-19, Future of customer experience

    Planned for CY2024 Q3 Market Share Tech Supplier


More results   for Planned Research