target audience: TECH SUPPLIER Publication date: May 2024 - Document type: Market Note - Doc Document number: # US52077124
Google Cloud Next '24: Betting on Generative AI to Create Customer and Business Value
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Abstract
This IDC Market Note discusses Google Cloud Next '24, held April 9-11. The event showcased Google Cloud's strategic investment in generative AI (GenAI) to drive the next phase of growth, focusing on enhancing customer and business value through AI-infused products across the tech stack. This document offers a perspective from IDC's Future of Customer Experience standpoint. These latest updates underscored Google Cloud's strength in leveraging GenAI for business resilience, emphasizing the importance of AI in creating seamless, data-driven value outcomes for an experience-orchestrated business landscape.